No! We are covering all outcomes (one on the bookmaker and the others on Smarkets by betting ‘against’ this result) so we know how much we will make in advance.
Explain how the exchange works. I don’t understand betting ‘against’ a result.
Is this a sustainable way to make money long-term?
Online bookmakers will continue to offer free bets to entice new customers and keep current ones engaged. As the online space becomes ever more competitive the need to stand out from the crowd is more important than ever for bookies. So yes, reload offers will ensure you can make significant profits long-term.